When it comes to beauty products, I am nothing if not supremely choosy.  I mean, I created a whole blog about it.  But most of us who are not professional bloggers and wellness experts just don’t have time to research a million different beauty brands and ingredients, or cross-check everything with the EWG database.  So finding a great online beauty shop that does the work for you is just, plain awesome.  We’ve featured many different natural beauty shops on The Organic Beauty Blog, and there are a lot out there to love.  But what I love about The Choosy Chick is that they carry such a wide variety of natural beauty brands, at a variety of price points.

A big complaint I hear from our readers is that going all-natural/organic is expensive.  Thankfully, with the explosion of the natural beauty scene over the last few years, this is no longer the case! The marketplace for natural beauty products now mirrors that of conventional products in terms of price — with super effective, budget-friendly brands rubbing elbows with smaller scale, luxury brands. But the big difference in quality (and of course safety!) still applies.

The Choosy Chick was founded by a husband and wife team with a passion for safe and effective health and beauty products.  They are committed to stringent standards for the products in their shop, and know that the words “natural” and “organic” don’t necessarily attest to the quality and safety of ALL the ingredients. They’ve done all the research for you, so you can feel confident that any product you find in their lovely shop is the safest and best product you can choose for yourself and your family.

I also love that you can search the site by brand or by concern (dry skin, eczema, aging, etc.), and they also feature collections for babies and men!

I spotted some of my favorite natural beauty brands, like 100% Pure, Acure, Hollybeth Organics, and Earth Mama Angel Baby, and also saw some brands new to me that I was so excited to try.  I’ve been using the DN-UNIK Age-Defying Serum for a few weeks now, and love the light, creamy consistency (unique for a serum) and the potent hyaluronic acid and tara gum extract, which super hydrate skin, and improve elasticity and firmness. I’ve also been using the 100% Pure Coffee Bean Eye Cream (I’ll be reviewing more of my fave products from 100% Pure later this month), which does wonders for under-eye puffiness and dark circles.  And I’ve been obsessed with Acure Dry Oil Body Spray, which I’ve been using every day on my arms, chest, and dry spots on my body, as well as on the ends of my hair for an awesome daily infusion of lightweight moisture.

Use code OGBEAUTY to save 10%!

The Choosy Chick has a huge Black Friday sale going on, so make sure you check them out this week to stock up on all your favorite natural beauty brands!