The Best of Natural Makeup


As the weather cools and our summer tans inevitably fade, it’s time to step things up a bit when it comes to makeup.  But wearing a bit more does NOT mean slathering our skin with toxic and pore-clogging chemicals.

I’ve made it my mission to find the most effective natural makeup out there, and I’m super excited to share my favorites with you guys!  These natural beauties boast some awesome ingredients, without the dangerous chemicals you’ll find in most drugstore brands…and without ever sacrificing results!

All of the selections below are formulated without:

  • parabens
  • mineral oils
  • phthalates
  • sodium lauryl sulfates
  • BHT

It’s important to note that not all products from the suggested natural makeup lines below are created equal.  Just because they make a good lipgloss, doesn’t mean that their mascara is chemical-free.  As always, make sure to read your ingredients, with a particularly keen eye towards the big bad additives listed above. If you’re ever in doubt, enter the product into the EWG Skin Deep Database to see it’s safety score.  All of the products listed below rate under 2 on a 10 point scale (0 being the safest).


No matter what level of coverage you need, there’s a natural makeup option that’s perfect for your skin!

Light coverage:

Light, dewy, translucent coverage is perfect for every day and to beautify a generally healthy complexion.  100% Pure Fruit Pigmented Water Foundation is an all-natural, super lightweight formula that evens out skin, provides a boost of anti-aging nutrients, and looks like you’re not wearing anything at all.  For an all-in-one formula with SPF, nothing beats the Andalou Naturals Vitamin C BB Cream, which I’ve been using for years.  It is skin perfecting with antioxidants and skin feeding botanicals, with a lightweight coverage that makes skin look even and dewy.

Medium coverage:

Juice Beauty Organic Tinted Moisturizer creates a flawless finish with moderate coverage that heals and protects skin.  With SPF, hydrating plant oils, and skin clearing, anti-aging ingredients like green tea, cucumber, and aloe, this baby has it all!

Heavier coverage:

If you need a bit of heavier coverage, my top choice is 100% Pure Fruit Pigmented Full Coverage Water Foundation, which is loaded with awesome ingredients for healthy skin. Antioxidant acai, green tea and resveratrol, combined with and vitamin E and alpha lipoic acid make it perfect for reversing the signs of aging and fighting inflammation.


For lighter coverage in a super blendable concealer, my top pick is RMS Beauty Un-Cover Up, which is formulated to heal skin while covering up blemishes. With coconut oil and rosemary, it minimizes pores and has great anti-aging effects.  I also love W3ll People Natural Bio Correct Concealer, which is perfect for blemishes and under eye circles, and is loaded with healing antioxidants and plant oils.

For heavier concealing, which can also cover moles, scars, and tattoos, as well as pimples and skin discoloration, I love the Hickey Stick from G2 Organics (check out my full review here).  With healing vitamin E, this two-step concealer will cover pretty much anything, without clogging pores or wreaking havoc on your skin!


Organic Beauty Natural Blush


A little well-placed color on your cheeks can take your face from blah to radiant.  I alternate between RMS Beauty Lip2Cheek and Josie Maran Argan Infinity Lip and Cheek Creamy Oil every single day.  They both provide gorgeous color that can be layered on to create everything from a subtle hints to a dramatic pop, and they’re loaded with potent ingredients for clear, youthful skin.

If you prefer powder blush, the most beautifying and natural blush out there is from Omiana. It’s loaded with natural clays and minerals, with natural pigments from fruit. And better still, all the formulations are free of mica and titanium dioxide.


To get that sun-kissed glow all year long, I also turn to Omiana for their amazing Loose Powder Bronzer.  Free from mica, titanium dioxide and other common skin irritants, it imparts a gorgeous bronze, without the crappy ingredients.


Our eyes are incredibly sensitive little organs, with a direct line into our circulatory system, so using chemical-laden products on or around your eyes is definitely a big no-no.  Treat your peepers right with these awesome products that will make your eyes pop.


Omiana has an amazing line of totally natural mineral eyeshadows made without mica, titanium dioxide, or other crap.  Their line of hyperpigmented powder shadows goes on beautifully and comes in a rainbow assortment of hugs.  The other natural standout are 100% Pure Fruit Pigmented Eyeshadows, which come in powders and creams, satin or shimmer finishes, and even have beautiful Better Naked Palettes that are the natural equivalents of the cult-favorites by conventional brands like Urban Decay.


I’m a big fan of Omiana for eye and brow pencils.  Their Mineral Pencil Eyeliner go on like satin, and smudges perfectly.  For a less smudgy pencil, I like Inika Organic Eyeliner, which also features potent plant oils. For liquid liner, I like Omiana Black Liquid Liner, which gives a really nice liquid line, without all the chemicals.  As for cream liner, I’m obsessed with Omiana Long-Stay Vegan Cream Liner Pot, which imparts a rich, dramatic line for when you need a bit more oomph.


Omiana strikes again here with a great brow solution, the Mineral Brow Pencil, which comes in a double ended pencil, complete with a brow brush.  For more dramatic brows, try 100% Pure Green Tea Fiber Brow Builder, which sculpts and adds volume, while conditioning brows with vitamins B5 and E.


Because eyes are so prone to sensitivity and irritability, I think it’s especially important to use a natural mascara that won’t irritate eyes or allow them to absorb all kinds of chemicals.

One of my all-time favorite, super affordable lines of organic mascaras can actually be found in a drugstore!  I know.. BIG exception to the rule.  But Physician’s Formula does it up right.  The Organic Wear 100% Natural Origin Bigger Better Lash Mascara is pretty awesome. Filled with natural ingredients that help lashes grow thicker, shinier, and healthier!  For ridiculous volume, I like Josie Maran Argan Oil Black Oil Mascara.  For super hydrated, thick lashes, long lashes, I adore Ere Perez Natural Almond Oil Mascara and Natural Avocado Waterproof Mascara, which are loaded with plant proteins and mineral pigments, and win me comments like “are you wearing false lashes?” all the time.  With all these amazing natural options, you never have to go back to those toxic standby’s again!


There are more organic and natural lipsticks out there than ever before, so you’ll definitely find the best hues to perfect your pucker!

Lip Balms:

There are more totally natural and organic lip balms out there than I can even name. My favorites are RMS Beauty Lip and Skin Balm (a wonderful all-purpose healing balm) and Avalon Organics Intense Defense Lip Balm.  Both are wonderfully hydrating and protective.

Lip Gloss:

For luscious, glossy lips, I love Vapour Organic Beauty Elixir Lip Gloss, that come in a gazillion gorgeous wearable shades, and are filled with hydrating and antioxidant ingredients like green tea and goji berry.  For some shimmer and sparkle, I love Pacifica Beauty Enlightened Gloss Mineral Lip Shine and Omiana Vegan Mineral Lip Gloss (for a titanium dioxide and mica-free option). For slightly less of a glossy finish, I am obsessed with another drugstore find, Burt’s Bees 100% Natural Moisturizing Lip Shines, that come is five lovely, sheer colors.  It’s perfect for deep moisture and conditioning.

Lip Tint:

My daily go to is a lip tint, which provides just the right amount of color to brighten your look, while keeping things easy and casual.  Most of the best natural lip tints are also wonderful multi-use tools, and can be used on both lips and cheeks (and even eyelids, depending on the hue).  My favorites are RMS Beauty Lip2Cheek, which has a nice thick coverage and looks especially good in bright shades, and Josie Maran Argan Infinity Lip and Cheek Creamy Oil, which is a more glossy look on lips and a dewy look on cheeks.  Another great natural standout is 100% Pure Fruit Pigmented Lip & Cheek Tint, which is a lovely natural alternative to cult favorites like Nars Lip and Cheek sticks. 

Lip Stains:

When you need color that lasts all day, stains are where it’s at. Josie Maran Coconut Watercolor Lip Stain + Shine stays on through drinks, dinner, and the best of kisses, and don’t dry out your lips (due to the built in gloss topper). Plus, they’re filled with hydrating coconut water and antioxidant argan oil to keep your lips healthy and beautiful. For a slightly less permanent stain, try Vapour Organic Beauty Aura Multiuse Stain, which is amazing for lips as well as cheeks, and can be layered on to create anything from a light, clear stain, to a bold, vibrant one.

Lip Tar:

I discovered Obsessive Compulsive Lip Tars at Sephora of all places (now they’re on Amazon at a lower price), and have been obsessed with it ever since.  It falls somewhere between a stain and a lipstick, and lasts all day, and when paired with the OC Primer and Anti-Feathered Liner (two necessary steps for best results), makes for a lush and super pigmented lip!


When you want luscious, creamy color, Bite Beauty is where it’s at. Try their Bite Organic Amuse Bouche Lipstick, which comes in every color of the rainbow, and boasts an ingredient list that packs a powerful anti-aging punch in the form of resveratrol and argan oil, among several others.  I also like Omiana Pure Perfection Satin Lipstick and Creamy Mineral Lipstick, which come in a bunch of beautiful natural, non-toxic hues.  For a matte look, I love 100% Pure Fruit Pigmented Cocoa Butter Matte Lipstick, which is loaded with a nourishing blend of ingredients and comes in a rainbow of colors.

Lip Liner:

I’m a big fan of Obsessive Compulsive Cosmetic Color Pencils for lips.  They’re formulated with coconut essential fatty acids and awesome antioxidants, and the Anti-Feathered Clearhue is awesome for preventing all that annoying feathering that most bright lipsticks seem to inevitably fall prey to!  For the absolute cleanest, most natural option, Omiana Mineral Lipliners can’t be beat.

Have you tried some of our top picks?  Do you have some favorite natural or organic makeup products?  Share them in the comments below!

This post contains affiliate links, which means I may receive a small commission if you make a purchase, at no cost to you. All of the products are recommended because I find them effective and trustworthy. Thank you for supporting this blog!
    August 18, 2015

    Wow. Love your legs. You are stunning. The natural beauty is radiant all over your skin. I’m in l love with this post and would love to use it for my new post. Beginners Guide to Natural Beauty.

  • Nicole
    November 22, 2015

    100% pure also makes wonderful good for your skin products!!

  • Amy
    February 3, 2017

    You saved me from quantum xmetics over priced products! Thank you!

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