A girl’s makeup can sometimes feel like an ingrained part of our identity. I know women who have literally used the same mascara brand since high school. We can get so attached to our makeup choices that it’s easy to totally overlook the safety of what we’re putting on our skin! I consider choosing to use the most non-toxic, purest makeup to be an act of self-care. Not only are we choosing not to expose our skin (and therefore our entire system) to toxic chemicals, but we are also prioritizing the safety of our loved ones (I mean, our beaus eat up plenty of our lipstick when we smooch, and of course our kiddos are exposed to the products on our face and body with every hug, smooch, and snuggle). So I love to discover new makeup brands that put a premium on purity and safety.
I first discovered Omiana over a year ago (when they were known as Epic Mineral Beauty), and was super impressed by their clean, talc and mica-free makeup that worked beautifully. They’ve since rebranded and expanded their collection to include much more than just mineral makeup, and I have to say, the new line is even more impressive and definitely more luxe.