By: Valeria Cole
Is your skincare and beauty routine ‘clean’? Most of us know to avoid products with parabens and chemicals, but it can get tricky to determine if your favorite shampoo or skin cream is safe – especially because the government isn’t doing anything to ensure safety in beauty product ingredients. Meanwhile, some manufacturers hide chemical components under other phrases on their labels, since the FDA doesn’t have the authority to regulate the manufacturer’s labeling when it comes to ‘trade secrets’.
But we’re getting smarter about the harmful effects of chemicals in our skin and hair care products. Consumers are questioning the science behind the treatment and beauty products they use, while celebrities and product brands are pushing forward toward natural and clean beauty.
As a result, brands have been forced to be more transparent and honest about the formulations behind their products, and the Clean Beauty space has exploded in recent years.
Some of the top clean beauty product trends to look for this year are…
